Italian brand of premium jeans, Haikure has a name that finds its inspiration in the poetic Japanese form of "Haiku" known for its simplicity and connection to nature. This name reflects the minimalist aesthetic of the brand and symbolizes resilience, purity and its visionary side.
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Haikure is an Italian ready-to-wear brand offering high-quality, sustainable denim. Its definition? “Seven letters, infinite meanings.” Discover the captivating world of this brand, which combines contemporary style with environmental awareness.
Haikure is an Italian denim brand founded by Federico Corneli in 2011. The label is part of its parent company, C&S Jeans, an international clothing manufacturer, primarily producing high-end jeans for men, women, and children, since 1981. Through this partnership, it benefits from a rich heritage and extensive expertise in the fashion industry.
Haikure stands out for its commitment to offering sustainable and meaningful products while preserving style and quality. The idea was to rethink fashion manufacturing by emphasizing ethical values. The brand has successfully achieved fair production, even establishing transparency down to the smallest details.
It is part of a new wave of brands challenging the traditional fashion model by placing ecological and social issues at the center of their concerns.
The brand name “Haikure” originates from the fusion of the Japanese word “haiku,” a minimalist Japanese poem inspired by nature, and the suffix “ure,” alluding to terms such as “nature, pure, future,” the brand’s core values. Haikure evokes the future while honoring the present. It embodies a more conscious future for fashion.
Since its inception, Haikure has been recognized for its commitment to sustainability and ethical fashion. Its goal is to delight people's minds and hearts by presenting them with well-designed products with a responsible footprint. The brand makes no compromises and stands out by placing great importance on maintaining its production in Italy and the use of natural materials. Thus, it offers pieces made from organic and recycled cotton and ensures that it uses dyeing and washing techniques that consume less water and energy to minimize its environmental impact.
According to Haikure, the latest fashion trends and traceability can coexist. It emphasizes transparency in its manufacturing processes. This is why, since 2020, the brand has collaborated with Provenance, a company specializing in sustainable communication technologies for consumers, to combat greenwashing.
In concrete terms, consumers can scan a QR code and access each product's digital passport to obtain information about its history and production (raw materials, manufacturing locations, ecological certifications, etc.). This allows them to trace the origin of each garment and follow its journey from its creation to final delivery. As a result, the brand stands out in a highly competitive market by identifying sustainable and innovative initiatives that aim to restore customer trust in the fashion industry.
The brand displays certifications that demonstrate its ethical and ecological commitment, such as the GOTS (Global Organic Textile Standard) label, based on ecological and social criteria throughout the textile production chain.
It also holds the Oeko-Tex Standard 100 label, one of the most well-known certifications, which ensures a finished product free from toxic and hazardous substances. Haikure clothing poses no risk to the health of its wearers.
Thanks to its commitments, Haikure has made its way into the wardrobes of young women. Its pioneering approach shows that it is possible to consume differently while still enjoying fashion. Find Haikure products in just a few clicks in the catalog at La Grande Boutique in Aix-en-Provence.
The brand embodies a relaxed and minimalist aesthetic, offering effortless clothing. The on-trend, streamlined pieces offer a sometimes rebellious look, particularly with the "Low Slung Baggy" cut, which all the it-girls have adopted. These deliberately oversized wide-leg jeans sit below the waist, sometimes even below the hips, creating a deliberately sloppy yet ultra-stylish look. These jeans create a fluid silhouette and allow for great freedom of movement. These generous and comfortable proportions are particularly evident in the Bethany model, a best-seller of the brand, available in our selection in several colors: blue, gray, or black.
The Haikure collection caters to both women and men, offering unisex styles and universal fits. Its signature piece is undoubtedly its sustainable jeans, available in several cuts and colors. Among the brand's flagship models are the Bethany, the Betty, and the Candy.
Choosing timeless and elegant pieces ensures a durable wardrobe made up of denim garments that will last a long time.
This brand also offers the opportunity to try the total denim look: combining several denim items while playing with shades to create contrast within the outfit. And why not enhance the ensemble with a beautiful pair of colorful pumps?
The Haikure denim clothing collection available at La Grande Boutique includes the Joelle shirt dress. This style creates the illusion of a top and skirt combo. The dress hugs the curves and enhances the feminine silhouette. There's also the Tessie jumpsuit, which creates a complete outfit on its own. Every wardrobe should include at least one jumpsuit. This must-have piece is an ideal choice for any occasion.
Haikure is the perfect brand to find your new high-quality denim jacket. From oversized styles to more fitted versions, there's something for everyone. These versatile pieces pair easily with skirts, dresses, or pants, allowing you to create a variety of looks suitable for any outing. Our current favorite is the Janet jacket. This loose-fitting and comfortable jacket is the perfect style for creating vintage-inspired outfits.
