The designer Anine Bing created her brand in 2012 and made herself known thanks to her blogger friends ... Sincerely Jules, Chiara Ferragni. She lives in Los Angeles with all her little family that she regularly features on her Instagram account.
Anine Bing used social media at the right time and at the right time to build awareness of her brand. She creates her collections according to her desires. A fan of less is more, this former model has infused the warmth and relaxation so characteristic of Los Angeles into her fashion. "I think my creations have inherited the Scandinavian minimalist style while the rock and bohemian influences come to me from LA. I like these two styles and combining them only brings out a stronger collection" she explains in an interview for Glamour.
She draws her inspiration from her travels in Paris, from her past as a model and she is influenced by women like Jane Birkin and ... her grandmother.
"I've always been fascinated by the contrast between the raw and the soft, the pretty girls and the rock'n'roll chicks. All the women I know want to be beautiful and at the same time have a certain style" he likes - she says.
Anine Bing or fashion that does not follow trends
At Anine Bing, there is no Spring-Summer and Fall-Winter collection, but permanent clothing regularly supplied with novelties as desirable as they are essential.
A concept that follows the reality of the seasons and that suits us well. Passionate about rock, vintage, fashion that lasts, timeless pieces like leopard prints or lace details, she has created an identity for herself. An Anine Bing style with great reinforcements of essential boots, timeless jeans, and pieces that have become iconic such as knits, leather jackets, silk shirts, blazers, etc. Pieces that dress strong women, as she confided to La Grande Boutique in her interview in 2020: “The Anine Bing woman is natural, cool and at the same time a real war machine. She doesn't have time to waste an hour in the morning wondering what the hell she's going to wear, she always looks well dressed no matter what her schedule is. "
The Anine Bing fall-winter 2021 collection
As usual, the Scandinavian designer dresses our winter in beautiful basics that she likes to consider being worn with more fashionable pieces: a large oversized coat, well-cut jeans will be highlighted by a rock-inspired sweatshirt, and vintage, his two passions. Let’s not forget the Scandinavian elegance in all its forms thanks to the chic and timeless white shirts or the high-waisted pants that will enhance any silhouette, for the office or the weekend!
