Anine Bing

The Danish designer introduced her label in 2012 and made herself known to her blogger friends, sincerely Jules, Chiara Ferragni. She lives in Los Angeles with her family putting them on show on her Instagram account .

Anine Bing used her social network at the right time to introduce her brand name. She creates her collection using her creative flair. I think my creations are inherited by my minimalist Scandinavian style whilst the bohemian and rock style come from L.A. I like both these styles, they have helped me to combine a stronger collection, explaining this in an interview for the magazine Glamour.

She draws her source of inspiration from her travels to Paris and in her past life as a model. She is influenced by women such as Jane Birkin and her grandmother.

 

I have always been fascinated by the rawness and softness of the pretty girls and the rock and roll girls. As she states, " all the women I know want to be beautiful " but at the same time they all have a certain look.

 

Her liking for bikers rawness and leathers and the softness of her lingerie are quite understandable.

 

In Anine Bing's case, there is no spring /summer or autumn /winter collection, but clothes that are regularly updated. So desirable and essentially trendy.

 

A marketing concept which follows season's predictions and links us to " see now, buy now".