Anine Bing, a Danish success story in Los Angeles
Designer Anine Bing created her brand in 2012 and made a name for herself thanks to her blogger friends...Sincerely Jules, Chiara Ferragni. She lives in Los Angeles with her whole little family, which she regularly showcases on her Instagram account.
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From blogger to fashion designer, it's just one step
The brand's story began with the passion of an ambitious designer: Anine Bing herself.
Anine Bing is a Danish fashion designer who began her career as a model at the age of 15. These first steps on the catwalks were to help her develop her brand, for by knowing the codes of the fashion industry, Anine Bing knew where she needed to go.
The young woman launched her blog “Anine's World” before taking her first steps on Instagram. A visual showcase for her lifestyle and creations, Anine Bing's online community is growing. Her reputation and experience make her the first ambassador of her own brand. The Danish designer's Instagram account now boasts well over a million followers.
In 2012, Anine Bing and her husband, Nicolai Nielsen, launched their eponymous clothing brand in Los Angeles. Her initial idea? To meet her own clothing needs by offering the pieces she herself had been searching for, in vain. Her success on social networks propelled her brand from the start, and it became a favorite of fashionistas the world over.
From the very first collection, Anine Bing set the pace. Composed essentially of jeans, T-shirts and a leather jacket, the brand aims to offer wardrobe basics.
When the brand was launched, customers quickly embraced its spirit. The craze was immediate. Orders grew steadily and were prepared from their garage in Silver Lake, Los Angeles. Two years later, she opened her first boutique in Los Angeles. Today, Anine Bing is a brand that can be found across the globe in over 350 points of sale, including La Grande Boutique in Aix-en-Provence.
Anine Bing is a high-end casual brand influenced by rock elements.
True to the Californian lifestyle of comfort and casualness, Anine Bing's simple wardrobe is the perfect opportunity to become the cool girl. The brand is a subtle blend of Scandinavian simplicity with a touch of rock'n'roll, as seen in the boots, leather jackets and oversized shirts.
The product color palette is dominated by neutral tones such as beige, gray and black, allowing for a multitude of combinations. Easy to wear, versatile and timeless, Anine Bing pieces are a must-have for any wardrobe.
Anine Bing doesn't play on seasonality to present its new collections. The brand doesn't offer the traditional spring-summer and autumn-winter collections of the fashion world. Instead, it presents a unique line of clothing frequently renewed by unmissable novelties.
The eponymous label offers a complete range of timelessly stylish ready-to-wear garments. The designer aims to dress modern women with everyday pieces in which they feel comfortable. That's why the products are so elegantly simple: hoodies, jeans and Anine Bing t-shirts. The collection features a wide range of wardrobe essentials. Anine Bing offers a wardrobe that dresses you from head to toe with, in addition to ready-to-wear, shoes, accessories, lingerie and jewelry.
Anine Bing creations have been adopted by the most influential people. They include models Gigi Hadid, Kendall Jenner and actress Jessica Alba.
Anine Bing works with internationally renowned models to present its creations. In 2020, the brand is offering a ten-piece capsule collection - for the holiday season - with 90s supermodel Helena Christensen. In keeping with the nineties, Kate Moss has become the brand's new face.
Anine Bing's latest Denim campaign for Spring 2025, photographed in Paris by Ezra Petronio, exudes confidence and strength. Denim forms the basis of the ultimate everyday uniform and serves as the canvas for infinite self-expression.
The Danish designer has also worked with legendary artists including the late British photographer Terry O'Neill. The collaboration between Anine Bing and Terry O'Neill has resulted in a series of limited-edition products. An opportunity to pay tribute to the artist's most iconic photographs, including a shot of British model Kate Moss and a portrait of French icon Brigitte Bardot in the 1970s, cigarette in hand, photographed on the set of the film Les Pétroleuses.
The brand's wardrobe is made up of classic pieces without excess. Essential sober basics with which it's easy to create trendy outfits. Whether it's a comforting sweater, a casual t-shirt or the softness of an Anine Bing sweatshirt, the brand offers a collection of chic, comfortable clothing. Elegant coats, classic blazers or the famous leather jackets are the best allies when temperatures drop. Anine Bing also offers a range of jeans in a variety of cuts. This masterpiece adapts to every silhouette and style. This season, in La Grande Boutique's selection, discover the Kate jeans in blue and grey denim, inspired by Kate Moss. This high-waisted skinny model is slightly shortened to highlight the ankles. Try them with ankle boots and you'll be sure to fall in love!
Looking for ultra-comfortable, stylish pieces? Bing(o)! You've come to the right place. Discover the selection of Anine Bing products presented by La Grande Boutique.
The brand's accessories harmoniously complete the wardrobe of the modern woman. The Anine Bing bag not only adds the finishing touch to your outfit, but is also a pleasant everyday companion, because practicality is not forgotten in favor of style.
The most fashionable piece of the moment is undoubtedly the Anine Bing cap. For a stroll in town or in the mountains, it adds a dose of streetwear to any look.
So let's explore Anine Bing accessories together on La Grande Boutique to discover the must-haves?
Hidden under your clothes or discreetly revealed under a slightly open shirt, fine lingerie sublimates cleavage in the blink of an eye, adding just the right amount of glamour. Anine Bing's lace bras, available in different shapes and colors, hug your curves and make you feel beautiful and confident wearing them. Explore Anine Bing lingerie and don't wait any longer to express your femininity.
