La grande boutique
FASHION
DESIGNERS
La Grande Boutique, a concept store in Aix-en-Provence and online boutique, brings together an exclusive selection of emerging designers and international cult brands.
From Paris to Los Angeles, via Copenhagen, we unearth women's clothing, jewelry, bags and shoes with rock, bohemian or simply timeless influences.
You'll find strong pieces by Isabel Marant, destructured jeans by R13, cult bags by Jérôme Dreyfuss, talismanic jewelry by Pascale Monvoisin, handcrafted creations by Harpo, and iconic sandals by K.Jacques St Tropez.
Our mission? To surprise you, to inspire you, to offer you embodied fashion designed to last.
This season, La Grande Boutique pushes back the boundaries of image with an original visual, created by our photographer with the help of artificial intelligence.
It's an artistic exploration that reflects our contemporary vision of fashion - but in no way replaces our vision or our actual shootings.
SKINNY, SLIM, OR BOY STRAIGHT: WHICH CUT IS RIGHT FOR YOU?
Jeans should not be chosen at random. It's all about the fit. Skinny jeans hug the leg like a second skin. Very fitted from the thigh to the ankle, they elongate the silhouette and emphasize every curve. Ideal with loose-fitting tops. Slim jeans are close-fitting, but with more ease. Fitted without being tight, they slim the leg while offering greater comfort. A safe bet, easy to wear every day. The Boy Straight R13, our best-seller, plays a different tune. Low waist, straight cut, clean lines. It structures the silhouette without constricting it. More relaxed than a slim, less radical than a skinny, it embodies the perfect balance between rock attitude and natural style. A signature cut that has become essential.
BACKSTAGE 90S
In her bedroom covered with cult posters and forgotten vinyl records, she mixes for herself. Headphones on, smile on her lips, instinctive style. An Anine Bing snake print T-shirt, Isabel Marant Étoile denim shorts, and that very 90s nonchalance that doesn't seek to please - just to vibrate. Fashion as a song you play for yourself.
Golden Goose, the art of imperfect elegance.
Golden Goose has that rare ability to blend quality, creativity, and emotion.
We share this demanding vision of fashion — one that values craftsmanship, detail, and the soul of well-made work.
Each pair is chosen with the eye of a passionate curator and the heart of a true client.
Because we believe in effortless elegance — lively, authentic, and profoundly human.
Golden Goose is not a trend.
It’s a journey. A state of mind. A signature you wear — and make your own.
ANINE BING, UNAPOLOGETICALLY 90s
A silhouette that draws on the energy of the 90s without falling into nostalgia. The gray bomber jacket structures the look, the black sweatshirt with Aigle screen print adds a graphic touch, while the blue barrel jeans create a contemporary line. On the feet, gray Golden Goose Running Dad sneakers anchor the look in urban modernity. The Anine Bing denim tote bag reinforces the casual attitude, and Maria Black hoop earrings add a minimalist and assertive touch to the ensemble. An effortless wardrobe, calibrated for everyday wear, with that extra bit of attitude that makes all the difference.
