Isabel Marant
Univers
Isabel Marant is one of today's hottest French ready-to-wear brands, distinguished by its casual chic style. Explore the world of this House, which has borne the name of its designer for 30 years now.
The rise of a name and a brand: Isabel Marant
The designer's first steps
The daughter of a model mother and a photographer father, Isabel Marant quickly developed a passion for the world of fashion. After training at the Parisian fashion school Studio Berçot, Isabel Marant continued her training as an intern with French designer Michel Klein. She then designed two collections for Yorke & Cole, and assisted artistic director Marc Ascoli on brands such as Chloé and Yohji Yamamoto. In 1989, at the age of 22, she launched her first knitwear and jersey label under the name Twen. Finally, in 1994, the designer founded her eponymous ready-to-wear label in Paris. The following year, Isabel Marant unveiled her pieces to the public at her first fashion show. Her creations were brought to life by her model friends, who took to the catwalk to present her ready-to-wear collection. From her very first collections, Isabel Marant succeeded in capturing the essence of the casual chic Parisienne. The success of her brand was immediate and has continued to grow ever since.
Isabel Marant, a successful designer
Isabel Marant's reputation is well established. Over the years, this designer has proved her worth in the fashion industry, and has even been honored with numerous awards.
In 1997, the designer received the award for Best Designer. In 2014, she was voted “Contemporary Designer of the Year” at the Elle Fashion Awards.To keep up the momentum, in 2016 she ranked 9th in Vanity Fair's Top 100 “most influential French people”.In 2017, she received the Fashion Star Award in New York.Her career is crowned with success, as is her steady ascent, which is unlikely to stop any time soon.
A significant influence in the fashion world
An internationally recognized name
In 1998, Isabel Marant opened her first Paris boutique in a former artist's studio on rue de Charonne.Today, the label is firmly established not only in France, but also around the world: in the United States, Japan, China, Spain, Italy and elsewhere.The number of boutiques continues to grow.
A presence at Fashion Week
Isabel Marant presents each of its collections at the must-attend event for fashion enthusiasts: Fashion Week.For the designer, each show is a way of telling a story around her collection. With influential people from all over the world sitting in the front rows, the shows play a crucial role in raising the brand's profile.
Isabel Marant's vision of fashion
Despite the growing success of her brand, the designer remains true to her values.Authenticity, openness and complicity are the pillars of Isabel Marant.
Isabel Marant style
For almost 30 years, her “Less is more” recipe has continued to seduce. Isabel Marant's fashion is for everyday women, for the average woman looking for effortless elegance. With her bohemian-chic style, the designer has set the trend for the Parisian woman's look: a naturally casual allure that dreams are made of.Isabel Marant creates timeless pieces that come to life as soon as they are worn.With an easy-to-wear wardrobe, it's never been easier to imagine bold, natural looks.
A committed brand
The manufacturing process: responsible fashion
Isabel Marant cultivates the philosophy of “clothing ecology”.Since the brand's inception, the designer's mission has been to offer a timeless wardrobe designed to last over time. To achieve this, she is committed to maintaining the handmade approach from collection to collection, favoring artisanal textile production.
Concerned about environmental issues, the company is committed to sustainable fashion and proposes concrete actions to contribute to this cause.
The second-hand era: circular fashion
Sensitive to the impact of the textile industry on the planet, Isabel Marant wishes to align her values with her brand.
In 2021, the creation of the Isabel Marant Vintage second-hand digital platform concretizes its commitment to more circular fashion.This initiative gives a second life to the brand's pieces that are no longer worn, offering the chance to unearth limited editions from past collections.The designer takes her commitment one step further, donating all profits to the Isabel Marant endowment fund.
